Subscription boxes continue to grow in popularity, with the beauty category alone being a $7 billion industry. While there are already a ton of subscription boxes out there, demand is keeping up with the supply. In order to ensure the success of your own subscription box business, it’s crucial to harness the power of social media, and especially Snapchat. Here are 3 tips for doing so:
Use Snapchat to Share Coupon Codes
Potential new customers who are considering subscribing will be more motivated to do so if you offer an incentive like a discount coupon code. If you do this exclusively through Snapchat, you can gain more followers and more customers at the same time. Don’t forget to use your other social media platforms, like Instagram and Twitter, to encourage followers to also follow you on Snapchat for “exclusive discounts and behind the scenes snaps.”
Reach Out to Influencers
Reaching out to influencers like popular bloggers and celebrities via Snapchat can be a very effective marketing technique. Influencers show off your subscription box to their followers (often in a series of snaps where they open the box and then hold up individual products, building anticipation), encourage them to follow you and subscribe to your product, and perhaps also offer an exclusive coupon code.
Try Snapchat Ads
Snapchat offers a variety of in-app advertising to suit your needs, demographic, and budget. Options include sponsored stories, lenses, and filters
By following these tips, you can gain access to Snapchat’s more than 100 million daily users for your subscription box business. For more helpful tips on influencer marketing, be sure to check out our blog.