Maintaining an active presence on social media is crucial for brands to engage followers, increase brand awareness and grow their subscriber list. The truth is, managing your various social media campaigns can prove to be overwhelming at times. The key to truly being successful in your social media marketing is leveraging tools that will boost productivity, efficiency, and help you achieve marketing objectives.
Here are five social media marketing apps to consider to help bolster your social strategy and improve your ultimate bottom line:
Easily share your blog content, images and videos across your social channels with Buffer. This app is one of the most efficient and simple social media management tools on the market. Not only can you schedule your content in advance to post on platforms like Facebook, Twitter, and Pinterest, but you’ll also know when is the best time to post on each site with its Optimal Posting Time tool. This ensures that you’re scheduling your post when your audience is most engaged.
One of the most frustrating aspects to social media content is how quickly it gets buried under new social posts. Additionally, most social updates are only seen by a small fraction of your target audience. With MeetEdgar, this tool is highly useful in automatically recycling your old social media posts when you’ve run out of content to share or need to post updates quickly. Schedule, publish and track social media campaigns while reaching an ever larger percentage of your audience (thus, boosting traffic) from reposting old content. MeetEdgar is highly efficient in saving you time when you don’t have any posts scheduled.
The biggest distinction with this tool is its content curation feature, with the ability to pull together relevant content from different sources like YouTube, Instagram, and RSS feeds and publish across all your social media platforms. With Everypost, you will never run out of fresh content to share with your audience. Position your brand as the “go-to” source in your niche by curating content that keeps your market in the know!
What separates Oktopost from most social media management tools is its unique focus on B2B marketers. If your brand targets this space, Oktopost is ideal to generating qualified leads in your business, tracking social posts, and syncing social activity data with popular marketing automation platforms like Hubspot and Marketo. Its main focus is helping businesses make money!
Perhaps the most popular social media management tool, Hootsuite is used by millions around the world to help schedule and analyze campaigns in marketing their business. The biggest advantage to using this marketing app is the ability to manage many social network streams on one interface. You can manage your Twitter, Facebook profile and pages, LinkedIn, Instagram, WordPress blogs, Google+ pages and many others all on one screen.
The many benefits offered through Hootsuite makes it an excellent choice for your social media management.
These marketing apps are designed to enhance your productivity so you remain effective in your social media marketing. Your goal is to choose one that best aligns with your business goals and suits your brand. It will help you remain consistent in publishing social content thus amplifying your reach and brand awareness.