Are you ready to enrich your content marketing strategy? As busy marketers, it’s important to leverage the right tools that optimizes your content for maximum results in engagement and conversions. There are apps exclusively designed to enhance your content strategy and produce desired results in your marketing.
Here are seven useful marketing apps to explore for your business to help strengthen your content marketing strategy:
The unique advantage to this app is that it’s an editorial calendar and social media management tool…built into one. Effectively plan your content to post consistently and share it with your social media followers to increase visibility and engagement. With many agencies and small businesses struggling with consistency in posting blog content, CoSchedule is the solution that helps you plan, organize, and execute your content marketing strategy.
Quickly come up with a week’s worth of custom blog ideas simply by inserting three of your keywords into Hubspot’s free tool that will generate five winning topics for you to explore. This is one of the fastest ways to brainstorm for your next blog post.
Great content begins with great topic ideas that resonates with your audience. ContentIdeator Pro is your go-to source for creating content that engages your audience and compels them to share. It helps you come up with intriguing headlines for your next piece, provides a list of popular posts within your niche that received shares on social media sites, and tracks questions that your audience is asking. Certainly a winning tool to have in your marketing belt!
Fill in the gaps of your content creation strategy by curating content and sharing it with your audience. Feedly is perhaps the best tool to gather, organize and share the best and most relevant content in your specific niche. Whenever you’re low on content ideas or pressed for time in creating new content, use Feedly to compile the best blog articles of a given topic and promote it to your followers.
Download this app to document and organize all of your content ideas in one place. Never forget a winning content idea using Evernote. It works brilliantly in keeping everything in sync between your computer, tablet, and smartphone to access your notes anytime, anywhere.
Speaking of Evernote, Skitch is one key feature of this app that allows you to capture screenshots of charts and data to use as images in your posts. Adding relevant visuals into your content helps boost views by 94% than content without (Source: Hubspot). Publishing data-driven blog posts will promote user engagement, drive qualified prospects, and generate more social shares. Therefore, use Skitch to enhance your blog content by including data, case studies and screenshots.
This editorial tool is designed to ensure your content is readable and flows smoothly for your readers. It spots long sentences, passive voice, and excessive adverb use. Simply copy and paste your text and it will highlight the areas that require attention.
Using these tools to execute your content strategy will help to save you time, increase audience engagement, and enhance your content. The goal is to choose the ones that best complements your goals and commit to using them for your advantage.