Snapchat is a fantastic tool to use to market your business due to its incredible engagement and large user base. Basically, you want to go where your customers are and there are plenty of potential targets on SnapChat. To be effective on this platform, it helps to use some basic fundamentals and combine there with your own creativity. We will discuss these techniques:
Be Great a Live Stories
SnapChat allows users who are at a specific event or location to create stories that contribute to the overall story of that community. This can be used to leverage a new store location launch, or a new product introduction. Also, you can use Live Stories at a trade show and create a buzz. SnapChat curates these and they are available for 24 hours. Of course, promote these Live Stories on your other digital channels as well to maximize your views and exposure.
Use Call-To-Action Snaps
Pique the interest of your audience by creating mystery about something exciting and unexpected happening in the future and if they miss it, they won’t get that opportunity again. This type of snap can be something like a video or image related to what you will reveal later. You can generate an excitement and urgency to incite your audience to buy.
Offer Valuable Perks
Be sure to offer perks and discounts to your SnapChat followers. For example, you can create a “SnapChat Pack” that always gets 10% off any of your products, just for being part of the SnapChat crew. Additionally, you can create a contest where users send snaps of them using their product. The best snap wins the contest and gets a cool reward. The idea is to create as much user generated content that surrounds your business or products.
By using these resources and ideas, you can utilize SnapChat effectively to have a tremendous impact on your business.
Please contact us for more Snapchat for Business strategies that are tailored to your organization.